Target Research 

'MindShots are pocket-sized packs of fun kids’ activities, puzzles and global ideas to stimulate young minds.'

I was asked to conduct target-group research and propose concepts for a new series of Mindshot packs. Mindshot's target group consists of children within the age range of six to nine. Most important to determine is how this age group plays and at what stage of cognitive development they are at this point.

​

Research, Concept, Illustrations and Graphic Design were done by Nienke Creemers